Content architecture

Organize and sell your message

For your business to succeed, it's fundamental that your Websites and your applications comply with two requisites about content. First, content relevant for your customers must exist in the format and level of detail required. Second, that content must be organized in a coherent and easily findable way. Otherwise, your sites' users will simply leave out looking for more comfortable options, while the users of your apps will spend precious minutes trying to find something that should be at their fingertips.

That's why we design our solutions starting with the end user. She's always in our mind. An interface that doesn't make a user's life easy doesn't make sense. We can help you, with the tools of content architecture, to offer your customer or end user the content you want to offer and the customer/user wants to see, in a pleasant experience that will translate into benefits for both parties.

Our consulting will add value to your project, emphasizing what information, content and functionality to add, and how to deliver it to the end user. For this value to be evident and have optimal results, we focus on the structure of content presentation, on its hierarchy with respect to the different navigational structures, and on the appropriate design for a friendly and satisfying interaction.