Case studies

Grupo Gonher

Grupo Gonher, the recognized leader in the field of manufacturing and distribution of automotive parts (with an accent on filters), keeps a continuous relationship with its customers and distributors across all México. The arranging of valuable information for their partners is one of the key steps in its day to day workflow.

On the other hand, the group had a private space for its distributors' chain, and used this space to communicate rapidly changing information. It was necessary to optimize and redesign the way this information appeared and the functions it provided, as well as restructuring the content so the transactions would flow more swiftly.

In the end, we built three corporate sites, one for all the group, another for the manufacturing facility and the third one for the commerce division. The sites share a common look and feel, although each one has its own content and target audience. We also built a sophisticated tool for the management of the huge product catalog Grupo Gonher handles. Of course, we also built a content manager to serve the needs of the three sites.

And to top it off, we built a graphical private site for the operations the group establishes with its distributors network.