A golden rule: balance

When the emphasis is off-balance

Some solutions are visually superb. Their design attracts the praise of artists and sensitive people. Yet many of those solutions go little more beyond image, and they stay unchanged for a long time, because modifying pages so carefully and artistically creafted becomes a chore. These solutions have their uses, but also their limitations.

Other solutions are rich in content, to the point of being almost encyclopedic, full of references and internal links, sometimes to the point of excess. These solutions are highly informative, but sometimes their design is weak, and the sites respond to the user very slowly.

There are also solutions that react swiftly, that work like a charm, but that offer a jumble of chaotic content or visual deployment problems. They're quick, but leave the feeling they could be better.

Our belief

At Isocraft we're convinced that even though graphic design, content and technology have many merits of their own accord, they reach their highest and finest moment when working in unison. We hold that a truly professional business solution balances in an appropriate way the visuals, the content and the functionalities it offers.